Nike create apparel and kits for a number of sports and specific teams globally, from cricket to basketball, from the UK to Australia. They need every item shot to the high quality and brand standards they are known for, to several angles, with key products also shot on model. They also require kits shot as worn, in situ, to market these kits to professional and amateur teams alike, as well as their fans. They need a central location to house assets.
We work directly with one of Nike's largest licensees to produce, shoot, retouch, recolour and store assets seasonally, and by sport. We shoot masters of each product, consistently lit and styled to match the full Nike catalogue, recolour images to cover the entire range, and take over full production of studio and location shoots with real players, or models with direct experience of each relevant sport. All of these assets are stored centrally in a database set up to the exact structure requirements of Nike.
