The Hemisphere Colour blocking range brought a splash of colour to the classic Waterman pens based on its trend led fashion focused approach, whilst retaining Waterman’s signature finishes.
Our challenge was to position the new range as an elegant fashion and style accessory to a new audience highlighting the bold colours through the creative used in the key visual, videos and lifestyles.
By taking inspiration from the latest trends, both fashion and digital, we delivered some of Waterman’s most highly praised assets to date. Positioning the hemisphere colour blocking pens as the ‘must have’ accessory and highlighting the Parisian elegance in the lifestyle images led us to success. Embracing the digital trend of fast cut videos to appeal to a younger audience, we showcased the pens in a fashion forward, digitally savvy way.
