Freemans were launching their new summer range of home décor designed by the amazing Siobhan Murphy. They needed a distinctly colourful and flexible set to shoot all content at once for all channels: their website, their own website & Siobhan Murphy's social channels. They wanted to show the whole process: from teasing the new range through to launching the products for sale.
We needed to reflect the More is More concept expressed in Siobhan Murphy's bright designs by creating engaging content to boost interest and sales of the range.
We also needed to include video content for Siobhan's inclusion in the Loose Women "My Body, My Story" campaign.
We created 3 sets in bright, contrasting colours to connect to and aesthetically clash with the colours in the range. The sets were built right next to each other, so content could be shot and filmed on each backdrop in the same lighting conditions and with little to no logistical difficulty.
Each set was styled carefully with part of the collection, and we shot a number of different angles and ratios to ensure a collection of content that could be used across multiple channels and for multiple purposes.
We also opened up our studio to the Freemans social marketing team to use the sets we had created to film additional "behind the scenes" footage of Siobhan on set, which they could use to drum up excitement in the run up to the product launch.
